The Zizzz Story: How It All Began | Video

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Why watch this video?

In this video, discover the story behind Zizzz, from the founder's own experience as a new parent to the creation of our very first product. Like many parents, our founder noticed that almost every baby sleeping bag on the market was filled with synthetic materials such as polyester. That simple observation raised a question: could a baby sleeping bag be made differently, using natural materials instead? That question led to the discovery of Swisswool, a natural insulation made with Swiss virgin wool, known for its ability to regulate temperature and manage moisture. Combined with soft organic cotton, Swisswool became the foundation of our first baby sleeping bags, and the starting point for everything Zizzz has made since. This video takes you back to where it all began.

In this video, you'll discover:

  • What inspired the creation of Zizzz
  • Why most baby sleeping bags on the market use synthetic materials
  • How Swisswool was discovered as a natural alternative
  • What went into designing our very first product, the Zizzz baby sleeping bag
  • How this first product grew into a wider range of natural sleep products

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Frequently asked questions

How did Zizzz start?
Zizzz began when our founder, a new parent, noticed that most baby sleeping bags were filled with synthetic materials, and set out to make one with natural materials instead.

What is Swisswool?
Swisswool is a natural insulation made with Swiss virgin wool and a small share of plant-based fibres. It naturally regulates temperature and helps manage moisture, making it well suited to a baby sleeping bag.

Where are Zizzz baby sleeping bags made?
Our baby sleeping bags are designed in Switzerland and produced in Portugal, allowing us to manufacture within Europe and work closely with our production partners.

Find more answers in our baby sleeping bag questions, or discover our page on Swisswool.

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